Riki Greig

Commercial Strategist -

Available for remote roles.

I help ambitious founders and businesses find their next direction.

Born and raised in New Zealand, I’m part Māori with whakapapa (belonging) to Ngāti Porou.

Over the past 15+ years, I’ve worked across sales, marketing, product development, logistics and business strategy. I’ve helped launch brands, scale businesses, build partnerships and solve commercial problems.

Previously At

Current Projects

FlexiHomes

Co-Founder

FlexiHomes was created to help address Australia’s housing shortage with practical, affordable and scalablehousing solutions.

flexihomes.com.au

Assembly Handled

Founder

A national installation and assembly business helping product-based companies deliver a better customer experience after the sale.

assemblyhandled.com.au

NORTHBOUND

Founder

NORTHBOUND exists to help founders and businesses find their next direction.

Whether it’s sourcing products from overseas factories or increasing sales and building partnerships, we enjoy helping businesses simplify the path forward.

northboundconsulting.com.au

Previous Roles

Service Manager and Shareholder

I joined Nook Saunas to help grow the business from a Perth-based operation into one of Australia’s fastest-growing wellness brands.

Working alongside an exceptional team, we expanded nationally, entered the UK market, built strong operational systems and established Nook as a recognised premium wellness brand.

In 2025, I successfully exited my shareholding as part of a transaction valuing the business at $9.8 million.

nooksaunas.com.au

By the Numbers

15+ years in sales, marketing and commercial strategy.

$9.8M business valuation connected to my Nook Saunas shareholding exit.

Millions in commercial and residential fitness equipment sold.

100s of commercial gym, studio and home fitness fit-outs delivered.

Australia + international market expansion experience.

National installation and service networks built.

Multiple industries including fitness, wellness, events, transport, logistics, eCommerce, modular housing and product-based businesses

What I Believe

Direction before action.

Too many businesses jump into marketing before understanding where they’re actually heading.

Great products make marketing easier.

Marketing should amplify a good product, not hide a bad one.

Relationships create opportunities

Almost every major opportunity in my career started with a conversation.

Keep it simple and Never Stop Learning

The best businesses usually solve one problem really well. Every founder, project and business teaches something new.